As mortgage rates decline, homeowners increasingly explore ways to maximize the value of their property through refinancing. With numerous options available and strong competition in the market, if you are not already reaching out to your current mortgage lists to refinance, you should be. There’s no more effective way to do it than with technology that tells you who to contact and helps you know, based on actual data, how to help your borrower get into a new loan.
After all, you spent time building that relationship – why lose it to someone else?
Did you know that Optimal Blue offers an easy way to transform your current borrowers into business recapture? Capture℠ from Optimal Blue is a lead analytics platform that enables you to easily identify loans in your portfolio, lead database, or any other borrower data set that may be eligible for refinancing or home equity offers based on home equity, first-lien rates, and home price data.
Maximize profitability on every loan transaction with Capture by optimizing refinancing opportunities within your servicing portfolio or any borrower data set.
This advanced solution puts near-real-time, personalized pricing scenarios within reach so your loan officers can engage the right customers with meaningful information at the right time. When homeowners are contacted from this list, they can have personalized conversations based on accurate information about their refinancing opportunity – information powered by your own proprietary data. This means you can spend time focusing on your borrower conversations and whether they want to save money from a lower term, reduce overall debt, or lower their monthly payments. A data-based personalized approach is a stark contrast to the vague, often too-good-to-be-true offers being pushed out en masse by your competition.
Capture’s pricing capabilities are more accurate and can produce more meaningful offers because they’re powered by the industry-leading Optimal Blue PPE, which calculates loan pricing based on borrower-specific attributes, current market conditions, and the most up-to-date market and margin structures. Furthermore, Capture continually monitors your portfolio and lead database to determine when a borrower should be contacted based on the current rate environment and other market triggers, delivering this data directly into your customer relationship management (CRM) system or via email to loan officers.
It’s widely anticipated that in September, the Federal Reserve will lower its federal funds rate for the first time since April 2020, spurring more homeowners to think about refinancing. Even before this widely anticipated drop happens, Optimal Blue’s July 2024 Market Advantage mortgage data report shows mortgage refinance demand surged to levels not seen since September 2022.
As rates drop, your customer data is the gateway to unlocking critical insights like refinance and HELOC eligibility. It’s critical to choose a partner that has weathered decades of varying market conditions while continuously adding value to its solutions across the complete loan life cycle. With products like Capture, Optimal Blue helps you maximize profitability on every loan transaction and optimize your competitive advantage to recapture business in your servicing portfolio.
Optimal Blue’s Capture lead analytics platform is your key for unlocking the current market’s treasure trove of refinance opportunities. Optimize your competitive advantage to recapture your own loans.
ABOUT OPTIMAL BLUE
Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com.