---
title: Optimal Blue Ask Obi
---

### [< Back to the Digital Hub](https://www2.optimalblue.com/digital-hub/)

[![Optimal Blue. Modern. Proven.](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Logos/OB-LogoLockup-2025-web.png?width=240&height=84&name=OB-LogoLockup-2025-web.png)](https://www2.optimalblue.com/)

### Ask Obi

# Drive profitability with Optimal Blue’s executive AI assistant, Ask Obi

 A centralized hub for comprehensive analysis across all Optimal Blue products.

![Ask Obi](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Logos/AskObi-Web.png?width=450&height=116&name=AskObi-Web.png "Ask Obi")

Ask Obi is Optimal Blue’s new standalone AI assistant that gives executives instant, interactive access to granular data insights and trends to improve business decisions. Ask Obi gives lenders the power to view their operations holistically with data aggregation across Optimal Blue’s comprehensive capital markets platform, reaching from loan origination data through hedging and trading.

### ![ICON-NavyMagenta-AI-SM](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Icons/ICON-NavyMagenta-AI-SM.png?width=100&height=100&name=ICON-NavyMagenta-AI-SM.png)

Interactive generative AI  
Evaluate your Optimal Blue  
data with ease through  
advanced AI technology 

### ![ICON-NavyMagenta-hierachy](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Icons/ICON-NavyMagenta-hierachy.png?width=100&height=100&name=ICON-NavyMagenta-hierachy.png)

Comprehensive data aggregation  
Seamlessly interact with all  
Optimal Blue data to get a  
holistic view of your operations 

### ![ICON-NavyMagenta-chart](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Icons/ICON-NavyMagenta-chart.png?width=100&height=100&name=ICON-NavyMagenta-chart.png)

Complex profitability analysis  
Inquire about metrics  
to maximize profitability  
with a simple query 

---

---

## Key features:

- Easily dig deeper into data without requiring staff resources
- Ask any question, such as production of loans, volume by branches, volume by loan officer, volume by business channel, concessions, mark-up levels, pricing components, and more.
- Revisit past questions and answers

![icon-video-orange](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Icons/icon-video-orange.png?width=50&height=50&name=icon-video-orange.png)

[Watch Erin Wester, Chief Product Officer share details and a demo of Ask Obi at the Optimal Blue Summit.](https://www.youtube.com/watch?v=g4Sg3AJym7U&list=PLF3QUipR0-MJdvXVbkwS-N_yK_fCBbUtR&index=4)

![AskObi-2025-3](https://engage.optimalblue.com/hs-fs/hubfs/MKTG-Graphics/AskObi-2025-3.png?width=2000&height=1238&name=AskObi-2025-3.png "AskObi-2025-3")

*This information is subject to change at any time and without notice.*

![Icon-NavyMagenta-connections2](https://engage.optimalblue.com/hubfs/MKTG-Icons/Icon-NavyMagenta-connections2.png)

#### [**Connect With Us** ](https://www2.optimalblue.com/connect-with-us)

![Icon-NavyMagenta-paperCheck](https://engage.optimalblue.com/hubfs/MKTG-Icons/Icon-NavyMagenta-paperCheck.png)

#### [**Explore More Products** ](https://www2.optimalblue.com/digital-hub)