BLUELINE Blog

The Risks & Rewards of Social Media in Mortgage

Published September 16, 2020

As social media becomes more pervasive, it presents an enormous opportunity to engage on these platforms with potential homebuyers. While it’s thought to be dominated by the younger generation, research shows that individuals of all ages are [...]

Social Media for Loan Officers—Building Your Brand

Published July 30, 2020

Maintaining an active presence on social media—although voluntary—is essentially required in today's digital era, especially for businesses that thrive on building and sustaining relationships. Ask any marketer and they will tell you the critical role [...]