Social Media for Loan Officers: Building Your Brand
Maintaining an active presence on social media is all but critical in today’s digital era, especially for businesses that thrive on building and sustaining relationships.
What’s Hiding in the Shadows of Your Company’s Online Reputation?
For better or worse, social media has blurred the boundaries between the personal and professional lives of many individuals. Some will proudly affix their employer’s name to their profiles, and then proceed to post and engage with content ranging from the weather to [...]
The Risks & Rewards of Social Media in Mortgage
Published September 16, 2020
As social media becomes more pervasive, it presents an enormous opportunity to engage on these platforms with potential homebuyers. While it’s thought to be dominated by the younger generation, research shows that individuals of all ages are engaged [...]
Social Media for Loan Officers—Building Your Brand
Published July 30, 2020
Maintaining an active presence on social media—although voluntary—is essentially required in today's digital era, especially for businesses that thrive on building and sustaining relationships. Ask any marketer and they will tell you the critical role [...]