Social Media for Loan Officers—Building Your Brand
Published July 30, 2020
Maintaining an active presence on social media—although voluntary—is essentially required in today's digital era, especially for businesses that thrive on building and sustaining relationships. Ask any marketer and they will tell you the critical role [...]
A Loan Officers Guide to Secondary Marketing - Part II
In my first post on this topic, A Loan Officers Guide to Secondary Marketing - Part I, I explain the difference between the primary and secondary markets through four key concepts. Let me reiterate, the common loan officer doesn't need, or want, to have a deep understanding of [...]
A Loan Officers Guide to Secondary Marketing - Part I
Remember the HITCHHIKER'S GUIDE TO THE GALAXY? At the core of this story, written long before today's innate reliance on smart phones and tablets, was the idea that there was this incredibly useful, incredibly simplistic guide to the entire galaxy, with the information in it [...]